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Crowdfunding for Defying All Odds… NOW.

An Absolute MUST-HAVE Book

bookcover_edwards

Hi guys!

Caroleen here.

What can I say… we’re suckers for the cool things our people create! Heck, there’s a reason why they made it in WLP: they are awesome, successful proponent of the paleo lifestyle and the community loves their stuff!

In this case, we’re talking about Darryl Edwards’ brand spanking new, Paleo from A to Z. I find the book very useful–there was definitely a gap in the market for such product–I mean how do you explain what ghrelin is to uncle Burt who wants to know what blood “gremlin” is and why he should even care?!

First the design: I’m sorry but who ever said “don’t judge a book by its cover” obviously lived in another era! I mean, that’s all that counts nowadays! If the cover sucks we often think the content will too… because why wouldn’t you have a catchy, sexy cover in this day and age of photoshop and HD stock photography, right?

Luckily Darryl’s book cover is quite simple, playful yet shockingly appealing: the duck tape concept just works.  There’s also something about crisp-white sheets of paper… (Or maybe it’s just me.)

When it comes to its layout, again the book is quite straight forward since it’s a dictionary. What I found really good was the fact that whilst the content hasn’t been dumbed down, it definitely hasn’t been made out to be so complex and elaborate that it can only be understood by someone holding a PhD. This was obviously what Darryl was going for here: mass accessibility. Still, it is worth noting that he has achieved somewhat of a feat here: vulgarizing language that is more often than not complicated and rooted in academia, chemistry and medicine. One only needs to go to the “Resources” section (page 301) to see what humongous task creating this book would have represented for Edwards.

Overall the book covers reasonably well all of the terminologies commonly used by people adhering to the lifestyle and is yet another tool (just like this cool little documentary about paleo coming out soon-wink wink), that can be used to educate ourselves and loved ones about human health.

The product description on www.paleofromatoz.com

The book consists of over 500 topics using jargon-free language and aims to dispel the misinformation that surrounds health and nutrition. The listings are set out in an easy-to-use A-Z format using a simple cross-referencing system linked to related topics. In this book you will learn:

  • The foods to eat and avoid that allow you to enjoy better health.
  • How to decipher acronyms such as HIITVLDLRCTBPA and AIP.
  • Simple tips to improve sleep, reduce stress and regain vitality.
  • How to better understand concepts such as blood tests, the role of inflammation and disease, hormones, and epigenetics.
  • How to make sense of the other choices that contribute to wellbeing – such as the toxic chemicals you should avoid in your food, on your skin and in your home.
I for one am particularly pleased to see the concept of epigenetics steadily making its way into the mainstream.
There’s another exciting thing about The Fitness Explorer’s new book: it’s being translated into German, Spanish and Italian and those versions will be released by the end of this year.–This will no doubt fill the global need for such a reference book.
For now, Paleo from A to Z is available in English on Amazon as an digital or printed book and all these various sites, so go get your copy now!
Have a great week-end everyone,
Caroleen

We Love Paleo: Released Trailer

Hi guys, Caroleen here.

Today marks an important milestone in any film’s development process.—It’s the day we share We Love Paleo’s trailer with the rest of the world!

While this is long overdue, we hope you will find it entertaining, enticing and that it ultimately makes you want to see the film once it’s released. (Read on for more details about that.)

Our goal with We Love Paleo is to reach a larger, more mainstream group of people who might otherwise never come across the paleo principles and ultimately inspire them to try it out for themselves. All this whilst entertaining them with a good story.

There’s something in it for paleo enthusiasts too, who will probably enjoy the fact that there’s (finally) a film touching on obvious topics such as nutrition, but also, fasting, sprinting, movement, chronic cardio, sleep and lots more.

Enjoy and thanks in advance for sharing our trailer with anyone and everyone you think WLP might benefit once it comes out!

NOTE: To view all our pre order packages, go here.

1- Is it finished? Nope. But we’re almost there!

We’re still working on animations that pack a punch. Bootstrapping the whole post-production (as you probably already know from earlier posts) and completing motion graphics ourselves to the highest possible standard along with chasing up external media clearances (which often takes a long time) has proven to take way longer than expected… Thanks for having faith in us.

2- Why did you create a trailer before finishing the film? We felt like you can only stop sharing material with your audience for so long before people start thinking the film will never come out or (worse) forget about it altogether. It was therefore imperative that we have something to show for all our hard work even if some of our better animations didn’t make it into the trailer. Thus although WLP will be showcasing plenty more animations, great clips and archival footage… there’s only so much you can show within a 3-minute clip.

3- When are you releasing it? There’s a lot of chasing around for formal permission when you’re using other people’s material (such as photos, video, etc.).—This is where I secretly wish I was Sofia Coppola and could readily use my “filmmaker’s magic wand” (i.e. the phone) to get everything sorted almost instantly. This said, we really don’t see ourselves releasing the film beyond summer 2015.

4- Is this the only trailer for the film? Yes, unless a third party (aka a film distributor) wanted to cut a new version. We’re now focussing on getting WLP passed the finish line within the next couple of months.

5- Will you be submitting the film to festivals? Yes, we do have some in mind. Our approach is to submit the film to festivals that don’t require us to premiere at their event since we don’t want our audience to wait any longer to enjoy our debut feature documentary. We’ll surely keep you posted on those developments as well.

That’s it for today!

Speak to you soon again,

Caroleen

Post-Production Update or How a Film Can Become a Communication Tool

We Love Paleo--Irena Macri from Eat Drink Paleo

 

It’s time for an update on where we’re at, what we’ve done so far vs. what’s left to do, to call it a film!

First of all, you can watch our latest and greatest video piece by clicking here.

Whilst it is not a trailer, nor even the way in which the final product will be cut, it is a fairly good representation of the general tone, look, and feel for our independent feature, so we wholeheartedly recommend that you watch it and hope you enjoy what you see.

So, we’ve been busy on all ends, starting with getting the music themes right–if you haven’t heard samples of work in progress, take a moment to click here.

If it’s not the footage being stitched together to create a unique feel and a compelling story, it’s our animation style being fleshed out, so that we can come up with something that is both entertaining and which gets the message across.  Our small team is completely committed to finding the best way to communicate the most important information about this way of life.

Each and every time I sit down to edit, my first questions are invariably, always the same: ‘How can this film help people whilst staying interesting? How can this be used as a tool to reach the mainstream?’ 

Because, believe it or not, many people out in the world never read about health and nutrition.

Luckily, those same people who hardly ever surf the web hungry for information, that, mind you, would surely improve their health or better their lives, do watch films to entertain themselves after a hard day’s work.

Enter: We Love Paleo; with its cornucopia of well-constructed animations, statistics, quotes, imagery, tips, and charts. Whilst the film certainly isn’t about drowning people in a deep sea of boring data, it is about conveying information on how to start implementing the paleo lifestyle right there and then.

This, guys, is what we believe in, and why we’re doing this: to inspire and empower the guy or girl next door to start doing something about that diabetes, constant fatigue, or muffin top.

Perhaps one may find the idea of raising awareness about a (still very ‘niche’) lifestyle via a crowd-funded independent documentary, daft or naive. However, we choose to think that word-of-mouth, our grass root marketing efforts, and our fans’ support (such as yourself reading this right now), will bring the film to the forefront. Besides, films like Food Inc, Supersize Me, and Food Matters have all been able to create a positive impact out in the world and make a mark on our collective minds. More than ever, the world is ready for a film about paleo and what IT has done for countless individuals around the globe.

Plus, we honestly believe there’s something in We Love Paleo for everyone: whether it’s a revelation, useful information, entertainment, inspiration, food for thought (pun intended), empowerment, or all of the above!

Stay tuned for our Holiday Giveaway Madness, starting in less than 24 hours, as well as information about our future test screening to be held in London and elsewhere.

Until next time, be healthy and enjoy life.

Caroleen