World Premiere in London — feedback & photos

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With the buzz of the carnival outside, groups dancing and crowds smiling, we began our own celebration inside The Gate cinema in Notting Hill.

On August 31st, we had our World Premiere! Where we were joined by numerous Paleo bloggers, friends and some of our cast and crew. As the attendees arrived, the drinks began to flow (a big thank you to Jameson!) Although the foyer was small, the room began to fill and became crowded as more and more appeared. As you can see we were having a great time!

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The time had come. We made our way into the huge cinema theatre, decked with red velvet seats, which held the screen behind the classic red curtain. All we needed now was an usher to hand out popcorn and ice cream. Everyone had taken there seats and the film was about to begin.
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Unfortunately despite testing, we did have a few technical problems with the projection, over-exposure and shown at a different aspect ratio leaving some of the subtitles to be cut off, but the film was enjoyed all the same. After a lengthy applause, we kicked off our Q&A. Along with the Director and Co-producer, Caroleen Moise Reimann and Co-producer Tjard Reimann, the cast of the film also took to the stage, Irena Macri, Darryl Edwards and Mark & Pete Davis. Questions about the challenges, benefits and advice towards Paleo brought up a great discussion and why it is important for people to watch this documentary.

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Here’s what people thought of the film:

“A truly superb documentary film. I absolutely loved it.” Richard Baggs, Primal Pantry

“A superb film.” Jill Gardner, Hate It Change It

“Excellent documentary detailing how a back-to-basic approach to health can holistically bring you back in tune against the current stem of epidemic health problems.” Jerry Dhillon, Evolution in Fitness

We would like to thank everyone who came to the premiere and to OurScreen and The Gate cinema that made it all possible. We all had a great night and was a good first-run of the film. We can’t wait to show the film to the rest of the world!

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photo credit: Tibor Kardos

An Absolute MUST-HAVE Book

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Hi guys!

Caroleen here.

What can I say… we’re suckers for the cool things our people create! Heck, there’s a reason why they made it in WLP: they are awesome, successful proponent of the paleo lifestyle and the community loves their stuff!

In this case, we’re talking about Darryl Edwards’ brand spanking new, Paleo from A to Z. I find the book very useful–there was definitely a gap in the market for such product–I mean how do you explain what ghrelin is to uncle Burt who wants to know what blood “gremlin” is and why he should even care?!

First the design: I’m sorry but who ever said “don’t judge a book by its cover” obviously lived in another era! I mean, that’s all that counts nowadays! If the cover sucks we often think the content will too… because why wouldn’t you have a catchy, sexy cover in this day and age of photoshop and HD stock photography, right?

Luckily Darryl’s book cover is quite simple, playful yet shockingly appealing: the duck tape concept just works.  There’s also something about crisp-white sheets of paper… (Or maybe it’s just me.)

When it comes to its layout, again the book is quite straight forward since it’s a dictionary. What I found really good was the fact that whilst the content hasn’t been dumbed down, it definitely hasn’t been made out to be so complex and elaborate that it can only be understood by someone holding a PhD. This was obviously what Darryl was going for here: mass accessibility. Still, it is worth noting that he has achieved somewhat of a feat here: vulgarizing language that is more often than not complicated and rooted in academia, chemistry and medicine. One only needs to go to the “Resources” section (page 301) to see what humongous task creating this book would have represented for Edwards.

Overall the book covers reasonably well all of the terminologies commonly used by people adhering to the lifestyle and is yet another tool (just like this cool little documentary about paleo coming out soon-wink wink), that can be used to educate ourselves and loved ones about human health.

The product description on www.paleofromatoz.com

The book consists of over 500 topics using jargon-free language and aims to dispel the misinformation that surrounds health and nutrition. The listings are set out in an easy-to-use A-Z format using a simple cross-referencing system linked to related topics. In this book you will learn:

  • The foods to eat and avoid that allow you to enjoy better health.
  • How to decipher acronyms such as HIITVLDLRCTBPA and AIP.
  • Simple tips to improve sleep, reduce stress and regain vitality.
  • How to better understand concepts such as blood tests, the role of inflammation and disease, hormones, and epigenetics.
  • How to make sense of the other choices that contribute to wellbeing – such as the toxic chemicals you should avoid in your food, on your skin and in your home.
I for one am particularly pleased to see the concept of epigenetics steadily making its way into the mainstream.
There’s another exciting thing about The Fitness Explorer’s new book: it’s being translated into German, Spanish and Italian and those versions will be released by the end of this year.–This will no doubt fill the global need for such a reference book.
For now, Paleo from A to Z is available in English on Amazon as an digital or printed book and all these various sites, so go get your copy now!
Have a great week-end everyone,
Caroleen

Newly signed distribution deal with Leap Frog Films!

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The past couple of weeks have been quite alright…

We’ve screened our film at Notting Hill’s 105 year-old cinema, The Gate, for the first time. Many people from the UK paleo community were there and it was quite nice to step out from behind a computer screen and meet people face-to-face! (There shall be a lengthier post about the event complete with photos coming very soon…)

What I want to talk to you about today is the fact that our lil’ doco was “picked up” by an Australian distribution company. That’s right: our team is proud to announce that we’ve signed a deal with Leap Frog Films and they will be setting-up and facilitating theatrical screenings all around Australia in partnership with Tugg Australia and distributing the film in DVD later on and more! To be honest, it’s quite validating to have peers or industry decision makers come forward saying that they’re interested in working with you! Especially when your their company slogan is “Good stories, well told, with heart and substance.” Moreoveer, Leap Frog’s small team have a combined experience in the film industry of over 45 years.

What does this means in terms of actually showing the film to an audience? Well, for starters a cinema owner came forward and asked to host a couple indie films including ours; our first screening in Brisbane at the end of this month and hopefully many more by end of 2015.

We promise to keep you abreast of all further developments. From the emails we receive, we know you are very eager to see the film… So Australia here we come: it’s now time to rally the cinema-going troops and get people in front of We Love Paleo!

Until then, stay well.

Caroleen